Kate Renton Counselling
A refreshed and conversion focused website for Kate Renton Counselling
Kate Renton is an established counsellor based in Torquay, specialising in a range of therapy practices for individuals going through difficulties. She came to me feeling her website wasn’t performing as it should – it wasn’t showing up in the right places, and those landing on the site weren’t converting at the rate she hoped.
The Project
Refreshed copy focused on SEO and conversion.
- Extensive work on brand positioning, voice, offering and conversion path.
- Collaborative copywriting focused on real customer journeys, SEO best practices and a considered, sympathetic tone of voice.
- Applying strong SEO fundamentals.
- A Google Ads campaign focused on enquiries for one-to-one sessions.
What I Did
Website
We started with a discovery call, where we discussed Kate’s frustrations, the nuances of her industry and her typical client acquisition strategy. We looked at what she was doing right and the steps she could take to improve.
The main frustration was her website – whilst the design looked great, the structure wasn’t quite built for conversion. Testimonials buried below the contact form, the services she offered scattered around the site, and the copy not quite speaking to the real pain points of her audience.
Before starting any design work, we made sure the copy was perfect. A blend of her tone of voice, SEO-focused language and speaking directly to the client. Then, we created new pages for each service, an ‘About’ page that discusses what makes her unique, and a home page built for discovery and conversion.
From there we’ve worked on off-page SEO – building out her Google Business Profile and building a strong backlink profile.
Google Ads
With the new site in place, we set up a Google Search campaign to start bringing in enquiries from day one. With a modest monthly budget, the goal was simple: get Kate in front of people actively searching for a counsellor in Torquay. We researched the right keywords, wrote ad copy that spoke to the emotional reality of reaching out for support, and set up a thank-you page redirect to track conversions properly, something Wix’s built-in tools couldn’t handle alone.
The Results
Although the site has just been relaunched, it’s already seen a spike in traffic. Kate now has a site she’s proud of and a platform to continue to build her base of clients. We’re continuing to work together on ongoing SEO and so far impressions have jumped by 62% and clicks by 30% in the first 3 months.
She has now almost hit capacity for clients too, with the Google Ads campaign delivering a 3.6 ROAS based off of somebody booking just one session.