Marketing MOT

Understand what’s holding your marketing back

What You'll Get

The Marketing MOT is designed to give you clarity on what’s working, what’s holding you back, and where your attention should be focused to see improvement.

An overall marketing assessment

A clear view of how your marketing is performing as a whole, rather than in isolated parts – highlighting strengths, weaknesses, and misalignment.

A simple scorecard

A high-level scorecard covering key areas of your marketing, showing where performance is solid, where it’s limiting results, and where it’s actively holding things back.

Key observations

Plain-English insight into the main factors affecting performance, focused on impact rather than tactics or tools.

Three clear priorities

The three changes most likely to improve results, ordered by importance, so you know what to focus on first and what can wait.

Clear next steps

Guidance on sensible ways to move forward, whether that’s addressing specific issues or putting ongoing support in place.

The aim isn’t to do more marketing, it’s to make what you’re already doing work harder.

beer photography at globe torbay for their social media by csj marketing

Who This Is For

The Marketing MOT is designed for business owners who want clarity before committing time or budget to marketing.

This is for you if…

  • You feel your marketing is “doing something”, but results are inconsistent
  • You have a website and social presence, but they don’t always work together
  • You’re unsure where to focus to get the best return
  • You want an independent view before making changes
  • You value clarity over trends or tactics

The Marketing MOT works best as a starting point for thoughtful, considered improvement — not as a one-off tick box.

What It Looks At

The Marketing MOT looks at how well your marketing works as a system, not just individual parts in isolation.

Areas Covered:

Marketing direction & focus – Whether your current marketing activity is aligned around a clear goal — or spread thin across too many priorities.

Messaging & brand alignment – How clearly and consistently your value is communicated across your website, social channels, and key touchpoints.

Website performance (UX & SEO) – How well your website supports visibility, usability, and conversion, from first impression through to enquiry.

Social media strategy & role – Whether social media activity has a clear purpose and supports the wider marketing effort, rather than existing for its own sake.

Enquiry & customer journey (external view) – How clear and reassuring the path is from interest to enquiry, based on what a potential customer experiences from the outside.

Measurement & visibility – Whether there’s enough visible tracking and insight in place to make confident marketing decisions.

How It Works

  1. Submit Your Details – Share your website and a bit of context via the short form.

  2. Independent Review – I review your marketing from the outside, focusing on clarity, alignment, and performance.

  3. Your Marketing MOT – You receive a clear written MOT, including a scorecard, key observations, and three priority actions.

  4. Next Steps – If it’s useful, we can talk through the findings and decide the best way forward.

Start Your Marketing MOT Here

What Happens Next?

Tell Me About Your Business

Add your details to the contact form – your business’s name, your website URL, and your primary goal for the near future.

I'll Review Your Marketing

Once I have your details, I’ll get to work on your marketing MOT, reviewing your messaging, marketing channels and their effectiveness, delivered in a PDF.

You'll Receive Your Report

Within 5 working days, I’ll send over your Marketing MOT by email. From there, I’m happy to have a quick call to talk you through it or leave you to it – no obligation.

About CSJ Marketing

At CSJ Marketing, I specialise in clear strategy, practical execution, and measurable growth for small and mid-sized businesses across Devon.

I combine experience in social, SEO, content, and digital strategy to help businesses strengthen their online presence, improve performance, and build consistent, sustainable marketing systems.

torbay gin torquay business shoot