Betterclean Services
Commercial Cleaning Across the UK
A nation-wide commercial cleaning company with local roots
Betterclean Services is a national franchise providing commercial cleaning to businesses across the UK – from healthcare and education to retail and leisure. Each franchise operates locally but benefits from central brand support. I was brought in to help shape that central presence, building a scalable social media strategy to be used across dozens of locations.
The Project
A social media strategy to showcase brand values across the UK
Before I came on board, Betterclean Services’ social media presence was limited – with sporadic posting from one central page. In March 2025, the brand launched individual social pages for each franchise. I now manage content and strategy for the whole network, delivering a clear, consistent message across all locations.
I handle:
- Strategy and planning
- Content creation
- Analytics and optimisation
The Strategy
A social media strategy to show off the cosy atmosphere
The goal was to turn an empty framework into an engaging national presence. I developed a strategy rooted in four clear content pillars:
- Case studies, testimonials, and meet the team
- Stats and facts
- Pain points and solutions
- Seasonal and topical content
This keeps posts varied, informative, and aligned with the brand’s values of reliability, professionalism, and care. It also gives individual franchisees an easy-to-follow model that reflects their local personality while staying consistent with the wider brand.
The Result
Through a social media strategy involving content creation, analytics and continued improvement, the results have been great. Within the first month, results included:
- +115% increase in total audience size
- +223% increase in LinkedIn clicks
- +176% increase in Facebook clicks
- 6.34% average engagement rate – well above industry benchmarks
Since, engagement, following and website traffic from social have continued to grow!
