JMJ Groundworks
Constructing a New Website For A Leading Groundworks Company
A fast, functional and easy to navigate site for JMJ Groundworks
JMJ Groundworks are a specialist groundworks company delivering high-quality commercial and industrial projects across the South West. With decades of combined experience, their work ranges from large-scale infrastructure projects to precision civil engineering jobs.
Their portfolio speaks for itself, with high-profile projects at Heathrow and Newquay airports demonstrating their ability to deliver at the highest standards, on time and to specification. Known for their reliability, expertise, and professional approach, JMJ Groundworks has become a trusted partner for clients who demand precision and quality.
I was trusted with developing a new website that conveyed this experience and expertise.
The Project
A future proof website with improved discoverability
When JMJ Groundworks approached me, they had a clear ambition — to become the most visible and trusted groundworks company in the South West. Their existing website wasn’t doing them justice. With just a homepage, a general services page, and a contact page, the site lacked depth, personality, and the ability to showcase the full scale of their work. The design felt dated, the copy was impersonal, and the user journey didn’t guide visitors towards making an enquiry. They wanted to rank higher than their competitors on Google and have a website that reflected their reputation in the industry – professional, capable, and detail-oriented.
What I Did
A WordPress site built for visibility
I built a completely new website from the ground up using WordPress, starting with a structure that put both user experience and search engine optimisation at the forefront. To better tell their story and highlight their expertise, I added new sections including a detailed About Us page, a Gallery to showcase past projects, and a Careers page to help attract skilled workers. I also created individual service pages for each area of their work, giving them the opportunity to rank for specific search terms and ensuring potential clients could quickly find the exact information they needed. The copy was completely rewritten to feel more human and brand-aligned, while still speaking to a professional audience. Visually, the site was redesigned with a clean, modern look that reflects the quality of their work and positions them as an industry leader.
The Results
The transformation was immediate. The new site not only looks more professional but is built for long-term success, with a structure that supports growth and content expansion.
Within the first month of launch, JMJ Groundworks began ranking in the top five for several key search terms – a strong start that will only improve as the site gains authority.
The user journey is now clear and purposeful, making it easier for prospective clients to understand the services offered and get in touch.
The website now works as a powerful marketing tool rather than just an online placeholder, helping to establish JMJ Groundworks as the go-to choice for commercial and industrial groundworks in the South West. This is just the start, and I’m looking forward to continuing our work together to build on this strong foundation.
