Torbay Gin
Internationally Award-Winning, Local Gin
A Torquay-made gin brand that focuses on local quality
Torbay Gin is a small-batch gin distillery based in Cockington, Torquay. Known for its bold botanical blends and distinctive colour-changing gin, the brand puts a strong focus on quality, community, and its South Devon roots. From the ingredients to the branding, everything is built around a genuine connection to the local area.
With a growing product range and a loyal customer base, Torbay Gin needed marketing that could keep up with demand, strengthen its presence online, and support both retail and wholesale growth. That’s where I came in.
My role has covered social media, SEO, paid advertising, email marketing, product launches, event marketing, and POS design – ensuring a cohesive and effective marketing strategy that aligns with Torbay Gin’s brand identity.
The Project
A Cohesive Marketing Strategy With Impressive Results
I’ve delivered full-service marketing support across social media, SEO, paid advertising, email marketing, product launches, event promotion, and POS design – all tied together under a consistent brand strategy.
This has included both day-to-day marketing management and high-impact campaigns, helping Torbay Gin grow its online reach, boost in-person event performance, and expand its network of local stockists.
What I Did
Social Media Management and Content Creation
I transformed Torbay Gin’s social media presence by shifting from static product shots to a content strategy focused on storytelling, brand values, and community engagement.
Content included cocktail videos, location-led imagery that captured the essence of Torbay, and educational posts about botanicals and distilling.
SEO and Online Visibility
I turned Torbay Gin’s website into a working sales tool by improving technical SEO, optimising key pages, and introducing regular blog content targeting relevant keywords, helping the site rank in the top 5 for competitive search terms.
Product Launches and Campaigns
I led launch campaigns for two gin launches: Matobo Gin with Paignton Zoo, a conservation-led collaboration supported by creative content, an SEO-optimised landing page, and in-store POS materials that has raised nearly £1,000 for the zoo; and the English Riviera Airshow Gin, which included content creation, paid ads, a local giveaway, and email marketing, leading to strong sales and its renewal for 2025.
Ongoing Full Marketing Support
I introduced a regular email strategy to drive repeat purchases, built a CRM to support wholesale growth, created physical brand materials, and represented the brand at events to deliver a consistent customer experience.
The Results
This work delivered measurable results across both digital and physical channels.
- The rate of new Facebook followers increased by 214% between Q2 and Q3.
- Store sessions rose 166% year-on-year
- Q4 revenue grew by 91%
- Top 5 rankings for key search terms
- Over 700 entries in a campaign-led giveaway
- Expanded stockist presence across South Devon
- Nearly £1,000 raised for Paignton Zoo through Matobo Gin
- Built strong brand recognition and customer loyalty across the region
I’m continuing to work with Torbay Gin and look forward to partnering with them in their exciting future!
I’ve also worked with their sister brand, Torbay Rum, see below.
