Paid Ads
Set up and management across Meta Ads and Google Ads
Make Your Ad Budget Work Harder With Better Campaigns
Have you ever ‘boosted’ a post, got nothing from it and decided ads on Instagram aren’t for you? Tried Google Ads but aren’t sure you set it up right?
Paid only pay off when someone’s paying attention to them. I manage your campaigns properly, testing what works, cutting what doesn’t, and keeping your budget focused on the people most likely to convert.
What Do I Cover?
Meta Ads
Campaigns across Facebook and Instagram built to get in front of the right people, whether that’s brand awareness, website traffic, sales or direct enquiries. I handle targeting, creative and ongoing optimisation so your budget’s working across the platforms your customers actually use.
Google Ads
Campaigns that put you in front of people actively looking for what you offer. From keyword strategy to ad copy and landing pages, I make sure you’re showing up for the searches that matter, not burning budget on the ones that don’t.
What's Included?
Account Set up and Structure
Your account built properly from the start, so every campaign has a solid foundation to run from.
Audience Research and Targeting
Finding exactly who your customers are, so your budget reaches people likely to actually convert.
Ad Creative (Copy and Visuals)
Scroll-stopping visuals and copy that speaks to your audience, not generic stock-image ads.
Campaign Strategy and Budget Planning
A clear plan for where your budget goes and why, based on what you’re actually trying to achieve.
Ongoing Optimisation and Testing
Regular testing and tweaks to creative, targeting and budget, so performance keeps improving over time.
Monthly Reporting and Reviews
Straightforward monthly updates on what’s working, what’s not, and what happens next.
Case Study: Kate Renton Counselling
Kate came to me looking for support with generating leads with her therapy practice.
Alongside a website update and SEO strategy, we built a locally focused Google Ad Search Campaign on a modest budget, focused on local search.
This drive a 3.6x return on ad spend (based off just a first session being booked – the majority became long term clients). Within less than 6 weeks, she asked to pause the campaign as she was at full capacity!
How We'll Get You Results
Step 1. Understand Your Goals
We’ll start with a discovery call to work out what success actually looks like for you, more enquiries, more sales, more visibility, then look at what’s been tried before and why it hasn’t delivered.
Step 2. Build and Launch
I’ll build out campaigns across Meta and Google based on your goals and budget. You’ll know what’s running, why, and what to expect before anything goes live.
Step 3. Test, Optimise & Report
Once campaigns are live, I track performance closely, testing creative, adjusting targeting, and reallocating budget toward what’s working. You get monthly reporting that actually makes sense.
Who Is This For?
- Businesses who’ve tried ads before with little to show for it – Usually a setup problem, not a platform problem.
- Businesses new to paid ads – I’ll set everything up properly from the start, no guesswork.
- Anyone tired of ad jargon and vague reporting – Clear numbers, explained plainly, every month.
- Businesses who want ads managed properly, not just switched on – Ongoing testing and optimisation, not a set-and-forget campaign.
Where Do I Cover?
Paid Ads Services cover anywhere across the UK, however I primarily work with businesses in Devon and the South West, including Torbay, Torquay, Paignton, Brixham, Newton Abbot, Exeter, South Hams, Dartmoor, Salcombe, Kingsbridge, Teignmouth, Totnes.
Why Choose CSJ Marketing?
I take a straightforward, practical approach to paid ads. You won’t get jargon-heavy reports or campaigns left running on autopilot, just clear strategy and budget managed properly.
You deal directly with me, not an agency team, and campaigns are shaped around your actual goals rather than vanity metrics.
Testimonials
Ready to Talk Marketing?
If you’re at the point where your marketing should be doing more, let’s have a conversation. Make an enquiry and we’ll go from there.